From development land, residential land to townhomes whatever you are looking for RPM has the ideal location for you.
Medium Density
Leaders in optimising masterplanned communities
Our Medium Density division excels in optimising masterplanned communities to enhance product diversity, appealing to a broader range of buyers, and maximising your returns.
The rise in demand for affordable housing and a trend towards lower maintenance living means there’s an even greater need for varied product mix. We can assist with product development strategies, marketing and roll out strategies, clear sales processes, and collaborating with builder partners to advise built form outcomes tailored to each development.
Over a decade ago, RPM’s Medium Density division was formed to pioneer product diversity across RPM projects.
Unlocking the potential of a project starts at the planning stage, where our team identify medium density opportunities within the masterplan, backed by the latest market research and affordability gaps.
Our subject matter experts continue to drive built form outcomes providing solutions for council density requirements while addressing affordability challenges and maximising overall development yield.
Unlocking your projects potential
Addressing affordability challenges and maximising overall development yield through masterplan optimisation.
Unparalleled market knowledge
Specialised Medium Density team with over 30 years of experience, backed by market leading research.
Extensive builder network
Access to our extensive builder network and suite of built form products suited for your project.
Ensuring project success
Proven Track Record
Over 30 years of experience and a network of trusted builders, ensures your medium-density project aligns with market trends, design innovations, and buyer expectations.
Pricing Recommendations
We offer data-driven pricing strategies to enhance sales velocity and project profitability, keeping your project competitive and aligned with affordability and buyer needs.
Project Evaluation
Our specialized team optimizes lot mix to balance density and livability, attracting diverse buyers and maximizing site potential based on market demand.
Sales Tracking & Reporting
Our ongoing sales tracking and competitor analysis keeps your project competitive, with regular reports providing insights on product type, pricing, and sales performance.
Channel Sales
Tap into a robust network of investor channels, driving project success through established relationships and sales expertise.
Client Services
We guide buyers through the purchasing journey, ensuring they are well informed and ready for settlement.
Industry partnerships to secure the best project outcome.
Through leveraging our extensive network of specialised builder partners, architects and key consultants, our team deliver this opportunity with an end-to-end strategy to take to market. This involves product development, a tailored sales and marketing strategy relevant to the current market, our sales process and the management of the customer journey all the way to client handover. Our have strong relationships with national investor networks who are focused on investing in each of our projects. We utilise these relationships to drive inquiry into the project as required.
Experience is at the heart of everything we do
Luke Kelly
National Managing Director of Built Form
Luke is highly respected within the property industry due to his unrivalled expertise in the planning, sales, and marketing of residential properties. He has an extensive industry network and countless longstanding relationships with many of Melbourne’s most prominent developers and builders. Luke’s breadth of knowledge across product mix and pricing ensures maximum sales rates, yield, and return on each project.
Peter Neale
Managing Director QLD & NSW
Over the past 15 years, Peter has worked with some of the largest property developers and agencies in Australia, including Stockland, Lendlease, Savills, Deicorp, and Fridcorp. His extensive experience and knowledge of the dynamic Queensland and New South Wales property market ensures Peter has an exceptional understanding of the market’s needs and a site’s potential. Peter offers specialist advice across residential communities, mixed use developments, and medium density.
Michael Vilar
General Manager, Medium Density VIC
Michael heads our specialist medium density division, backed by a thorough understanding of the intricacies of new home and medium density products. His experience with bespoke knock-down rebuild projects has equipped him with a unique perspective on masterplanning and collaborating with developers and builders. His problem-solving skills create the right product for the market and ultimately exceed sales targets.
Clinton Trezise
Managing Director QLD & NSW
Clinton brings over 20 years of experience in the residential property industry, overseeing every facet of marketing for residential communities from inception to completion. He specialises in project marketing and the seamless delivery of residential projects, from boutique residences to large masterplanned communities across Queensland and New South Wales. Clinton provides exceptional strategic guidance throughout the entire process, including site acquisition advice, product design, pricing, and sales strategies.
Roger Murphy
Sales Director, Medium Density, VIC
Roger is backed by an exceptional track record in off the plan sales, where his ability to anticipate market trends has allowed him to create compelling sales strategies. His hands-on approach means clients are guided through the entire sales process – from initial stages of planning and product mix development to pricing strategies, marketing execution, and final settlement.
Tom Douglas
Project Marketing Manager, Built Form VIC
Joining RPM’s dedicate Metro division in 2022, Tom’s extensive experience in apartment and medium density sales & marketing has seen him grow into managing the day-to day project requirements, liaising with key stakeholders to ensure smooth delivery and tight timelines. Tom is adept at crafting tailored marketing strategies to effectively promote and sell off-the-plan apartments and medium density projects.
