The Shifting Landscape of SEQ Housing 

Affordability continues to challenge Queensland’s housing market, particularly in Southeast Queensland (SEQ). Rising prices and limited supply have made homeownership increasingly difficult for many residents. 

As of the 2021 Census, SEQ’s median household income stood at $1,765 per week. With wage growth adjustments, this now equates to about $1,950 per week ($102,000 annually). At current interest rates, this income limits purchasing power to homes priced below $490,000. Yet over the past year, only 5% of houses sold in SEQ were priced within this range. 

Evolving Buyer Expectations 

Faced with financial constraints, homebuyers are rethinking traditional ideas of homeownership. Large houses on spacious blocks are increasingly being replaced by preferences for homes with smaller footprints or properties located further afield. Apartments and townhouses present more affordable alternatives, though options remain limited. While 23% of units sold for $500,000 or less, the majority of SEQ’s market remains inaccessible to buyers earning the median household income. 

The Role of Greenfield Developments 

Despite government efforts to accelerate medium-density housing, greenfield developments are expected to continue driving most new housing supply. Ensuring these communities thrive requires thoughtful planning and investment. Key elements include creating walkable neighborhoods, supporting satellite cities, and unlocking additional developable land through improved infrastructure. 

Building Connected, Liveable Communities 

Existing Priority Development Areas (PDAs) such as Caboolture West, Flagstone, Ripley Valley, and Maroochydore highlight the potential for building vibrant, well-connected communities. Expanding these efforts across the region will require a clear vision, strategic planning, and strong government support to address infrastructure challenges and unlock more land for development. 

Meeting SEQ’s housing needs is about more than just increasing supply—it’s about building sustainable, future-focused communities that meet the evolving demands of residents. 

This article references findings from our November 2024 South East Queensland Greenfield Market Report. Read the full report here.